Postcard Design That Generates Leads
November 2nd, 2006Postcard Lead Generation.
Generating leads with postcards is worth testing in both the business to business and consumer marketplace. This post is going to provide a few tips on postcard design. I’ll cover a few tips on researching your market later…
The basics of postcard marketing, which will have the best chance of success in generating leads is to be sure that your postcard design is in line with the rules of direct response marketing.
An effective headline. A headline that says ABC Industies (in other words your company name), is not a headline. But a headline that conveys a benefit, or basically makes a compelling reason to read your postcard is deamed effective.
The body copy of your postcard must also be compelling and keep your reader interested.
Ultimately you must make an offer. Your offer is the key to gettting a response from your propsect, so make sure it’s good. Offer a free newsletter subscription, report, or gift for responding.
These are the bare bone basics of an effective lead generation postcard. I’ll cover more tips and advanced strategies in the near future.
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