Why Lead Generation Gets Low Priority
October 26th, 2006MarketingSherpa’s 3rd annual East Coast Demand Generation Summit was this week. The article summarized the points of interest, and you might be able to scrape up a few marketing nuggets to use in your business. I found the first section intriquing, and disturbing. It was basically covering the reasons why CFO’s don’t ‘get it’ when it comes to lead generation, and bascially, how to keep your job. It reminds me how lucky I am that I don’t have to deal with CFO’s, CEO’s, and kiss their toes. But if you do, have a read.
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